ROAS Calculator
Free ROAS calculator. Find your break-even return on ad spend for Meta, Google, TikTok & Amazon ads — in seconds.
Use this free ROAS calculator to measure your return on ad spend in seconds. Enter your ad revenue and ad spend, and our tool instantly shows your ROAS, your break-even ROAS, and whether your campaigns are profitable on Meta, Google, TikTok, and Amazon. A ROAS above 1.0 means every dollar you spend on ads comes back — this calculator shows exactly where your break-even point sits.
This doesn't count product cost. Get your true break-even ROAS →
How to Use This ROAS Calculator
- 01Select your ad platformSelect the ad platform you're analyzing — Meta, Google, TikTok, or Amazon.
- 02Enter revenue and spendEnter the total ad revenue and ad spend for that campaign or date range.
- 03Read your ROASRead your ROAS and break-even ROAS instantly — no sign-up, no spreadsheet.
What Is ROAS?
ROAS (Return on Ad Spend) measures how much revenue your ads generate for every dollar you spend. A ROAS of 3.0x means every $1 in ad spend produced $3 in revenue. It's the fastest way to tell whether a campaign, ad set, or platform is pulling its weight — before profit, tax, and other costs are factored in. Because it only looks at revenue and spend, ROAS is easy to calculate and compare across Meta, Google, TikTok, and Amazon, which is why most ad platforms surface it directly in their reporting dashboards.
Read the full breakdown of what ROAS meansROAS Formula
ROAS = Ad Revenue ÷ Ad Spend
Divide the revenue your ads generated by what you spent to generate it. If a $2,000 campaign brought in $7,000 in revenue, your ROAS is 7,000 ÷ 2,000 = 3.5x. The calculator above does this instantly, but the formula itself never changes — only your numbers do.
See more ROAS formula examplesWhat Is a Good ROAS?
There's no universal "good" ROAS — it depends on your margins. As a rough e-commerce benchmark, a ROAS of 2x–4x usually clears typical margins once cost of goods, shipping, and overhead are factored in, though thin-margin stores need a higher ROAS to stay profitable while high-margin brands can profit at 1.5x. Compare your ROAS to your break-even ROAS below — that's the number that actually matters for your business, not a generic target from someone else's P&L.
Find your platform-by-platform ROAS benchmarkBreak-Even ROAS Calculator
Your ad-spend break-even — the point where ad revenue exactly covers ad spend — is 1.0x. Below 1.0x, every campaign is losing money before you even count product cost or overhead. Above 1.0x, your ads are pulling their weight, but that's not the same as the campaign being profitable: once you factor in what you actually paid for the product, your real break-even ROAS is usually higher than 1.0x. Add your gross margin to the calculator above to see that number instantly, or use the dedicated break-even ROAS calculator to work it out from price and cost.
Open the break-even ROAS calculatorGo Deeper on ROAS
Revenue ÷ Ad Spend — the one formula behind every ROAS number, with worked examples.
What ROAS actually measures, and why every ad platform reports it a little differently.
Work out the exact revenue or unit volume where your business stops losing money.
Frequently Asked Questions
ROAS (Return on Ad Spend) is the revenue your ads generate divided by what you spent on them. A ROAS of 4x means $4 in revenue for every $1 spent.
Read the full breakdown of what ROAS meansDivide ad revenue by ad spend: ROAS = Revenue ÷ Ad Spend. Enter your own numbers in the calculator above to get an instant result.
See more ROAS formula examplesFor most e-commerce businesses, 2x–4x is a workable target, but the right number depends on your margins — a thin-margin store needs a higher ROAS than a high-margin one to stay profitable.
Find your platform-by-platform ROAS benchmarkBreak-even ROAS is the ROAS at which ad revenue exactly covers ad spend — 1.0x on a pure revenue-vs-spend basis. Once you factor in product margin, your real break-even point is usually higher.
Open the break-even ROAS calculatorNo. ROAS compares revenue to ad spend only, while ROI (Return on Investment) also subtracts costs like cost of goods sold, so it reflects actual profit rather than top-line revenue. A campaign can have a high ROAS and still have a thin or negative ROI if margins are low.